Garden Topsoil Direct

Garden Topsoil Direct is an online garden retail shop providing natural clean topsoil, organic compost, turf dressing, green roof soils, and raised bed kits.

Parent company Boughton Ltd is part of The Bennie Group, a family business founded more than 80 years ago and underpinned by its’ people and values, and is now run by the 4th generation of the family in Burton Latimer, Northamptonshire.

For this project we created a fresh new logo identity to help them tell their story to their online customers. They required a friendlier, greener alternative that better reflected their brand values and organic inspired green thinking.

"Annie’s unique illustrative style perfectly synergised with GTD’s brand ethos and love of all things nature, and having used Annie for a number of creative projects across the Bennie organisation, we were thrilled to work with her again on the next chapter of GTD. The new logo better reflects the garden focused customer base it serves"

Client: Garden Topsoil Direct
Art Direction: Annie Shrive / Storehouse Studio
Application: Branding